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About 40% of visitors leave having spent fewer than 15 seconds engaged on the page — and yet the pageview is often viewed as the most important metric.

It’s not enough to get someone to click. We have to get them to read. And then keep on reading. Building a loyal audience starts with knowing what’s capturing readers’ attention—and adapting to keep them coming back.

learn how you can leverage attention data to:

  • Take action in real time when it matters
  • Increase your site’s overall viewability
  • Get the right content in front of the right readers
  • Build a loyal, returning audience
  • Support a sustainable business