What’s in this comprehensive guide?
A successful audience development strategy requires understanding not only the composition of your website's traffic sources, but also the behavior of your audience. This report takes a look at direct, social, and external traffic sources, and examines how visitors coming through each of those channels interact—or don't interact—with your content.
- A staggering two-thirds of visitors to the average website don't return in the next 30 days.
- Homepage-direct visitors come about twice as often as others and read 3x more articles.
- Visitors who come from Twitter are about 30% more likely to return than from Facebook.