Chartbeat

Free Download: A Comprehensive Guide to Traffic Sources and Audience Behavior

Understand the role traffic sources play in your audience’s behavior

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What’s in this comprehensive guide?

Engaged Time and Traffic Volume by Referrer

A successful audience development strategy requires understanding not only the composition of your website's traffic sources, but also the behavior of your audience. This report takes a look at direct, social, and external traffic sources, and examines how visitors coming through each of those channels interact—or don't interact—with your content.

Key highlights

  • A staggering two-thirds of visitors to the average website don't return in the next 30 days.
  • Homepage-direct visitors come about twice as often as others and read 3x more articles.
  • Visitors who come from Twitter are about 30% more likely to return than from Facebook.
Download this data-packed report now