The New Speed
of Mobile Engagement
A study of the Accelerated Mobile Pages (AMP) Project in terms of adoption, reader experience, and what it could mean for publishers in the future.
In this research study, we’ve explored:
- Does improving page load time positively impact readership?
- How has publisher adoption of AMP, and related traffic, grown so far?
- How does AMP compare to Facebook’s Instant Articles format?
- What is the impact on consumer engagement?