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2024 Election Headquarters

Your 360° view of presidential campaign performance on site & on social

Recent Updates

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Biden vs. Trump

Engagement and Views on Site & Social

Trump and Biden_ Engaged Hours - June Update@2x

Engaged Time on Site
In recent months, Donald Trump has overtaken Joe Biden in terms of engagement, led largely by coverage of his fraud trial. Engagement with Trump-related articles peaked on May 31st at 883,384 hours.

Trump and Biden Pageviews Update June 2024@2x

Pageviews on Site

Pageviews follow a similar pattern as engagement. In March and April, Biden-related articles averaged 6 million more pageviews per day. In May, Trump-related content received an average of 647,000 more pageviews per day, and May 31 topped the 70 million pageview mark.

TUB_ Trump-Biden – YT Views@2x (2)

Biden vs. Trump YouTube Viewership

Tubular found that over the past 6 months, Trump has won almost 2X as many YouTube views as Biden. Facebook, however, has a more even margin with Trump taking 53.3% of views to Biden’s 46.6%. 

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Social Audience Demographics

The largest age demographic on Facebook is 55+, making up 41% of all viewership. What’s interesting is that the male audience of 45-54-year-olds is actually smaller than the audience of 25-34 and 35-44-year-olds on Facebook.

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Social Audience Demographics

On YouTube, men make up about 77% of all US presidential viewership.

Political Topics Voters Care About

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Top Topics on YouTube

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Trump’s YouTube audience is 50x more likely to also watch videos about abortion than other audiences

Biden’s audience is only 18x more likely to watch videos about immigration.

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Almost 30% of Biden’s YouTube audience watched content about Gun Control in September 2023, after he established the first-ever White House Office of Gun Control Prevention to address the gun violence that has been plaguing America.

Over the past year, an average of 36% of Donald Trump’s YouTube audience also watched videos about Freedom of Speech.

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Top Topics on Site

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Our analysis of on-site engagement with popular election issues shows that readers are spending more time with topics like climate change, education, and economic policy than crime, abortion, or immigration.

Engaged time for climate coverage peaked on October 8th, 2023, at 1.1 million hours.

The only topic that has surpassed climate in the past year has been Israel / Palestine on October 8th, 2023, and again on April 14, 2024. 

Graph Tip: Click on topics above the graph to toggle them on and off and more closely compare subsets.

Data Bites

Snackable insights on swing states, wedge issues and third-party candidates.

Algo contundente

Dile más al lector

El encabezado y su respectivo resumen nos dicen más sobre lo que ofreces y el encabezado del formulario cierra el negocio. Aquí puedes explicar por qué tu oferta es tan buena que merece la pena rellenar un formulario.

Recuerda:

  • Las viñetas son geniales
  • para mostrar los beneficios y
  • convertir visitantes en leads.

Algo contundente

Dile más al lector

El encabezado y su respectivo resumen nos dicen más sobre lo que ofreces y el encabezado del formulario cierra el negocio. Aquí puedes explicar por qué tu oferta es tan buena que merece la pena rellenar un formulario.

Recuerda:

  • Las viñetas son geniales
  • para mostrar los beneficios y
  • convertir visitantes en leads.

Algo contundente

Dile más al lector

El encabezado y su respectivo resumen nos dicen más sobre lo que ofreces y el encabezado del formulario cierra el negocio. Aquí puedes explicar por qué tu oferta es tan buena que merece la pena rellenar un formulario.

Recuerda:

  • Las viñetas son geniales
  • para mostrar los beneficios y
  • convertir visitantes en leads.

Algo contundente

Dile más al lector

El encabezado y su respectivo resumen nos dicen más sobre lo que ofreces y el encabezado del formulario cierra el negocio. Aquí puedes explicar por qué tu oferta es tan buena que merece la pena rellenar un formulario.

Recuerda:

  • Las viñetas son geniales
  • para mostrar los beneficios y
  • convertir visitantes en leads.

Algo contundente

Dile más al lector

El encabezado y su respectivo resumen nos dicen más sobre lo que ofreces y el encabezado del formulario cierra el negocio. Aquí puedes explicar por qué tu oferta es tan buena que merece la pena rellenar un formulario.

Recuerda:

  • Las viñetas son geniales
  • para mostrar los beneficios y
  • convertir visitantes en leads.

Algo contundente

Dile más al lector

El encabezado y su respectivo resumen nos dicen más sobre lo que ofreces y el encabezado del formulario cierra el negocio. Aquí puedes explicar por qué tu oferta es tan buena que merece la pena rellenar un formulario.

Recuerda:

  • Las viñetas son geniales
  • para mostrar los beneficios y
  • convertir visitantes en leads.

Tubular_Mexico-Election-Claudia-Sheinbaum-Hashtag-Views@2x

Mexico Elects Its First Female President

TikTok amassed 75% of overall viewership about the 2024 Mexican election from June 2023 to June 2024. While Claudia Sheinbaum won in the polls, Gálvez won on social. From April 1, 2024 to June 14, #XochitlGalvez garnered 3.47 billion views — 80% more than #ClaudiaSheinbaum.

Indian Election_ Engagement@2x

Modi's Engagement Pays Off at Polls

From January through May, Prime Minister Narendra Modi averaged more than 4x the engagement of Rahul Gandhi, the representative of the opposition Congress party. After declaring victory on June 4, Modi’s engagement soared to 15x his previous daily averaged engaged hours.

Trump Verdict Minute-by-Minute@2x

Engagement with Trump Verdict 

On May 30th, about 15 minutes after the guilty verdict was read, engagement with Trump-related content soared to a peak of 12,265,867 seconds per minute, and didn't return to pre-verdict levels until June 1.

 

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Trump Hush Money Trial Views Surge

Trump’s hush money trial drew 1.1 billion views on YouTube from Apr. 1 – Jun. 3. On TikTok, top hashtags around this topic included #votetrump and #funnymoments. MSNBC's most viewed TikTok video featured Robert De Niro criticizing Trump to reporters.

Pennsylvania - Topics by Engaged Time@2x

Topics Engaging the Swing States

Climate change remains the most popular topic in all 7 swing states we’re watching, but when we look closer at Pennsylvania, we see that articles related to Israel/Palestine are averaging the third-most engaged hours.

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Pro-Choice vs. Pro-Life 

While pro-choice and pro-life content both had a similar audience overlap with abortion content throughout the year, pro-life content became much more prominent in March and April.

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Trump’s Arrest Tops the TikTok Charts

The #1 most watched and engaged TikTok video about the US Presidential Elections and swing state Georgia is a repurposed television clip posted by CBS Evening News discussing Trump’s surrender at the Fulton County Jail.

 

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Arizona Abortion Ban 

From April 8–14th, YouTube coverage about the abortion ban in Arizona got nearly 14 million views in a single week. The most watched video was a clip from The Late Show with Stephen Colbert discussing the issue, which won 1.7 million YouTube views in just 3 days

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Trump’s Trial Drives TikTok Views

In April 2024, YouTube viewership about Trump’s Criminal Trial climbed to over 310 million. On TikTok, the most watched video was posted by MSNBC and won 6.6 million views in 7 days. The video features a dismissed juror from his trial who remarked “He looks less orange”.

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RFK Jr. Leans into TikTok 

While neither Trump nor Biden are on TikTok, RFK Jr. has posted more than 160 videos on the platform in 2024, accumulating 97.9 million views and 16 million engagements. RFK's monthly TikTok views surged by 258% from January to March.

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