Conversion

Track conversions in real time.

Track the reader events most important to you, including subscriptions, registrations, donations, downloads, comments, and more.

Choose from multiple content-first attribution models.

Attribution models beyond first and last touch allow you to provide smart stopwalls and gain deeper insights into the reader journey.

Align editorial, product, and business teams around the most valuable actions of the reader journey.

A new dashboard serves as a single source of truth for editorial, business, and technical teams to understand the most valuable audience behaviors for your business.