This month, we’re looking at global audience insights from Q3 2025, analyzing AI headlines and their impact on audience engagement, and exploring Tubular Viewpoint’s new contextual insights panels.
In Q3 2025, the global Average Engaged Time across all regions reached 26 seconds, mobile readership dominated in Africa and Central Asia, and multiple regions saw a surprising uptick in traffic from search engines this quarter.
Read our latest blog post for more global audience insights and to compare data with previous quarters.
Social Hub is a centralized dashboard that helps you understand what is resonating with your audiences - not just on your site, but across social media platforms like Facebook, Instagram, TikTok, and YouTube, powered by Tubular data.
Story performance analytics: See how your content performs across platforms by tracking referred pageviews and engaged time.
Cross-platform social video insights: Analyze video performance with engagement metrics like views, reactions, comments, and shares.
Streamlined intelligence: No more jumping between tools. Social Hub brings it all together in one place.
We want your feedback to make Social Hub the best tool for users like you. If you’re interested in joining the Early Access Program, please reach out to your Customer Success Manager.
WHAT's NEXT FROM Tubular labs
Find the Right Creators with AI Summaries
Discover which Creators align best with your audience and content strategy. Tubular's new AI-powered profile summarieshighlight each Creator's focus and are now available for the top one million Creators by lifetime views. Plus, search AI-generated descriptions to find the right partners and opportunities faster.
Social Video Data: Move Faster with Contextual Insights Panels
Context is everything when it comes to social video data – because insights are only as valuable as your ability to translate them into action.
Tubular’s latest blog post, Social Video Data: Move Faster with Contextual Insights, explores how Tubular Viewpoint’s new contextual insights panels help users surface quick, actionable takeaways from their social video data.
Read the full blog post to learn how you can turn social video data into clear, actionable insights in Viewpoint.
Smarter Payments and Greater Control with Ad2order
Ad2order now supports credit card payments through BPOINT, offering a faster and more flexible checkout experience. We’ve also added new ad supply controls in Umbraco, giving you more customization over how your clients will supply their ads through Ad2order.
Plus, the updated Ad2order interface now meets European Accessibility Act (EAA) standards, making it more inclusive and intuitive for every user to navigate and book ads with ease.
Chartbeat, Tubular, Lineup, and FatTail jointly power a comprehensive ecosystem enabling media companies to strategize, optimize, and monetize more effectively than ever before.
.png?upscale=true&width=1040&upscale=true&name=Chartbeat%20-%20Q3%202025%20-%20Engaged%20Time@2x%20(1).png)
.png?upscale=true&width=1040&upscale=true&name=Group%207785%20(1).png)
.png?upscale=true&width=1040&upscale=true&name=Tubular%20-%20In%20Conversation%20Blog%20-%20Aug2025%20(1).png)
