The Essential Engagement KPIs for Optimizing Conversion Rates

presented by  ChartbeatxPoool-Whitepaper-Engagement-KPIs-Optimize-Conversion-Rates-logos

Developing an effective audience engagement strategy is essential for converting visitors to subscribers and reaching revenue goals, but it's not always clear how to take action from the data.

In our new whitepaper, a collaboration with Poool, we detail:

  • How to track and measure essential engagement KPIs
  • Strategies for implementing soft conversion steps into the reader journey
  • Research on the effect of pre-paywall engagement on conversions