Video replay now available

The Metrics that Inform Successful Newsrooms

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Download the video replay and materials from our Dec. 3 webinar. Here's what you missed:

  • Asking the right questions of your strategy is critical to creating KPIs with the greatest impact — start with data around engagement and competitive benchmarking.
  • News + media sites in the U.S. have the highest audience loyalty, with 62% of traffic coming from direct sources.
  • Analyzing how audiences find and interact with your content can help inform your performance metrics and competitive benchmarking.