Video replay now available
The Metrics that Inform Successful Newsrooms
Download the video replay and materials from our Dec. 3 webinar. Here's what you missed:
- Asking the right questions of your strategy is critical to creating KPIs with the greatest impact — start with data around engagement and competitive benchmarking.
- News + media sites in the U.S. have the highest audience loyalty, with 62% of traffic coming from direct sources.
- Analyzing how audiences find and interact with your content can help inform your performance metrics and competitive benchmarking.