Real-time data informs smarter, faster editorial decisions
Real-time reader engagement insights can inform the small adjustments that give your audience more reasons to keep reading. Get the full playbook below.
Where should editorial teams devote their time?
Accurate, actionable data allows publishers to encourage deeper reading, while using real-time analytics gives organizations the ability to leverage its most valuable resource—its people.
Next: Read, recirculate with real-time data
Read, recirculate with real-time data
Publishers have the opportunity to turn reader visits into high quality interactions with real-time adjustments to content that can have immediate impact.
Next: Suggested metrics for measuring reader behavior
Determine optimizations based on real-time behaviors
Editors need to understand the best metrics for measuring reader behavior: Engaged Time, Scroll Depth, and Recirculation, which we outline in the playbook.
Next: Real-time information to uncover social media opportunities
Real-time information to uncover social media opportunities
With real-time data, publishers can see the effectiveness of content immediately after it's posted. Small improvements across tone, platforms, and organic sharing allow for targeted, data-informed experiments that can increase efficiency and improve outcomes.
Next: How real-time analytics lead to growth
On average, readers from social media only return to a site about1.2 times per week.
By combining your social strategy with an engagement strategy, you can begin converting those side-door visitors into brand loyalists.
How real-time analytics lead to growth
Whether you monetize via advertising or subscriptions, longer reads and deeper visits will help your bottom line. By leveraging real-time data to supplement overarching reader growth and retention strategies, publishers can align their organizations and build an end-to-end sustainable revenue model.
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Get even more real-time insights and knowledge on our blog.
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