Where should editorial teams devote their time?
Accurate, actionable data allows publishers to encourage deeper reading, while using real-time analytics gives organizations the ability to leverage its most valuable resource—its people.
Next: Read, recirculate with real-time data
Read, recirculate with real-time data
Publishers have the opportunity to turn reader visits into high quality interactions with real-time adjustments to content that can have immediate impact.
Next: Suggested metrics for measuring reader behavior
Determine optimizations based on real-time behaviors
Editors need to understand the best metrics for measuring reader behavior: Engaged Time, Scroll Depth, and Recirculation, which we outline in the playbook.
Next: Real-time information to uncover social media opportunities
Real-time information to uncover social media opportunities
With real-time data, publishers can see the effectiveness of content immediately after it's posted. Small improvements across tone, platforms, and organic sharing allow for targeted, data-informed experiments that can increase efficiency and improve outcomes.
Next: How real-time analytics lead to growth
On average, readers from social media only return to a site about1.2 times per week.
By combining your social strategy with an engagement strategy, you can begin converting those side-door visitors into brand loyalists.
How real-time analytics lead to growth
Whether you monetize via advertising or subscriptions, longer reads and deeper visits will help your bottom line. By leveraging real-time data to supplement overarching reader growth and retention strategies, publishers can align their organizations and build an end-to-end sustainable revenue model.
