The journey of how news spreads is a long and winding road across devices and platforms. While it can be difficult to track how traffic moves from site to social and back again, with the right data-driven insights, publishers can take advantage of this interconnected ecosystem.

To help align your site and social strategies, Tubular Labs and Chartbeat have combined our comprehensive datasets to provide a holistic view of audience behavior within the news landscape. In this report we'll cover:

• Discovering which topics resonate best on different platforms and sites 
• Unlocking strategies to increase story longevity
• Understanding how social content drives site visits and search behaviors