L.A. Times: Using Datastream to Create Custom Dashboards and Understand Data in Real Time

The Los Angeles Times has been covering Southern California for more than 138 years. Today, it’s a leading source of breaking news, entertainment, sports, and politics on a national and global scale. A Chartbeat customer since 2012, the L.A. Times has used real-time monitoring and optimization tools like the Real-time Dashboard to understand audience trends and optimize content in the moment. The analytics team at the L.A. Times uses Datastream, Chartbeat's raw data pipeline, to leverage a granular view of their audience data, connect that intel with other data sources, and find unique editorial insights that inform company-wide goals.

Powering Internal Dashboards to Equip the Newsroom

Datastream offers direct access to the raw data collected from all visitor interactions on a page, including Engaged Time on Page, Scroll Depth, Referrer, and dozens more metrics. To take their own analytics capabilities to the next level, the L.A. Times leverages Datastream’s unique session-based metrics to uncover insights on the behavior of onsite and offsite visitors.


Download the Case Study


Get free monthly insights and updates.

Sign up to see how you can optimize your digital content like the top publishers in the world.

Subscribe to our monthly newsletter.