The Los Angeles Times has been covering Southern California for more than 138 years. Today, it’s a leading source of breaking news, entertainment, sports, and politics on a national and global scale. A Chartbeat customer since 2012, the L.A. Times has used real-time monitoring and optimization tools like the Real-time Dashboard to understand audience trends and optimize content in the moment. The analytics team at the L.A. Times uses Datastream, Chartbeat's raw data pipeline, to leverage a granular view of their audience data, connect that intel with other data sources, and find unique editorial insights that inform company-wide goals.
Powering Internal Dashboards to Equip the Newsroom
Datastream offers direct access to the raw data collected from all visitor interactions on a page, including Engaged Time on Page, Scroll Depth, Referrer, and dozens more metrics. To take their own analytics capabilities to the next level, the L.A. Times leverages Datastream’s unique session-based metrics to uncover insights on the behavior of onsite and offsite visitors.
