Developing an effective audience engagement strategy is a pivotal step on the road towards revenue goals. Not only can it have a direct impact on monetization through impressions and advertising, but more importantly, it can lead to increased loyalty and other behaviors that indicate readers are ready to convert to subscribers.
But how do you go about tracking engagement? And what kinds of soft conversions can you integrate into the reader journey to increase engagement, loyalty, and, ultimately, the likelihood to subscribe?
In this whitepaper, we’ll detail why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.