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How The Telegraph Monetizes Engagement with Datastream


The Telegraph has a long history of using data to inform content and business strategies. They’ve used Chartbeat’s real-time audience monitoring and optimization tools since 2012, and have recently added Datastream, our raw data pipeline, to allow them to:

  • Bring synergy to all the data sources their business uses
  • Create and track custom metrics to shape innovative strategies
  • Understand how audience engagement and reader revenue work together

Start monetizing your content data by downloading The Telegraph’s Datastream playbook.