How The Telegraph Monetizes Engagement with Datastream
The Telegraph has a long history of using data to inform content and business strategies. They’ve used Chartbeat’s real-time audience monitoring and optimization tools since 2012, and have recently added Datastream, our raw data pipeline, to allow them to:
- Bring synergy to all the data sources their business uses
- Create and track custom metrics to shape innovative strategies
- Understand how audience engagement and reader revenue work together
Start monetizing your content data by downloading The Telegraph’s Datastream playbook.