The New Speed of Mobile Engagement


A study of the Accelerated Mobile Pages (AMP) Project in terms of adoption, reader experience, and what it could mean for publishers in the future.

In this research study, we’ve explored:

  • Does improving page load time positively impact readership?
  • How has publisher adoption of AMP, and related traffic, grown so far?
  • How does AMP compare to Facebook’s Instant Articles format?
  • What is the impact on consumer engagement?