How LADbible Built a Site and Social Ecosystem to Engage Younger Audiences
As one of the largest youth publishers in the world, reaching an audience of almost 1 billion, LADbible Group has redefined entertainment and news for a social generation. On their mission to engage “Generation Social,” the media creator stays laser focused on the leading edge of what younger audiences care about through data – both on site & on social.
Download our webinar with LADbible’s Jon Birchall, Director of Editorial Strategy, and Anna Cole, Senior Research and Insights Manager to find out how they use social video and website analytics to drive their editorial strategy and gather a deep understanding of what makes their audience click, share, and engage.
You'll learn how LADbible combines first and third-party data sources to identify early signals of ever-changing audience preferences plus how they bring site and social data together into a virtuous cycle.