Traffic, Engagement, and Loyalty Trends from 2019-2021

Content strategies have had to evolve and adapt countless times over the past few years to account for swings in traffic and engagement. To help draw conclusions from the period as a whole and plan for the year ahead, Chartbeat analyzed monthly traffic, engagement, and loyalty data from 2019, 2020, and 2021. In this whitepaper, you'll find:

• How and where traffic has grown from 2019-2021
• Insights like why larger sites saw higher engaged time, loyalty, and mobile readership, but also bigger traffic declines
• What we expect in 2022 and beyond