In Q4 2025, the global Average Engaged Time across all regions reached 26 seconds, social traffic increased across multiple regions, and all regions except Southeast Asia and the Middle East saw a decrease in pageviews from search engines.
Read our latest blog post for more global audience insights and to compare the data with previous quarters.
Coming Soon: Expanded Social Tracking in Chartbeat
As the media landscape shifts, staying ahead of social trends is no longer optional; it’s essential. Did you know that according to Pew Research 2025, 1 in 5 Americans now regularly get their news on TikTok, a sharp increase from just a few years ago?
At Chartbeat, we’re committed to helping you navigate these changes with our latest innovation: a dedicated social insights dashboard!
What you can expect:
One centralized dashboard: Manage and view cross-platform performance in a single location.
Brand new social video data: Track views, reactions, and engagement for your videos on TikTok, Instagram, Facebook, and YouTube, brought to you by Tubular’s unmatched, comprehensive data.
Competitive Benchmarking: See how your social traffic and video performance compare against industry cohorts and category leaders.
Tubular will soon be adding contextual summary panels for Topics to key areas of Video Intelligence. These panels provide a unified view of what a topic is made of, how it performs, and which videos are driving the needle. Get the social video insights needed to win the attention economy without ever leaving the page.
How Social Video Drives Interest in Winter Olympic Sports
Tubular’s latest blog post, How Social Video Drives Interest in Winter Olympic Sports, analyzes 2025 viewership data to reveal which sports are already capturing massive attention ahead of the 2026 Games in Milano-Cortina — from ice skating and skiing to niche sports like bobsledding.
Read the post to understand how to leverage winter sports social video data to reach your goals year-round.
Ad2order is introducing an AI-powered content safety checker that automatically scans ad text and imagery for unsafe content before it moves downstream, reducing manual reviews, removing the need for third-party tools, and helping publishers maintain a safe, compliant brand environment.
*Note: this feature is only for ads built in our Creative Builder Tool.
Year in review
ICYMI: Chartbeat Highlights from 2025
As we move into another great year of research and insights, we’re resharing some of our most impactful blog posts of last quarter in case you missed them.
Chartbeat, Tubular, Lineup, and FatTail jointly power a comprehensive ecosystem enabling media companies to strategize, optimize, and monetize more effectively than ever before.
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